OUR THOUGHTS

 

A dream reached reality status during 2014 when we decided to say goodbye to the Gauteng rat race of corporate jargon and boardroom politics.  Great Brak River, near Mossel Bay become our home and subsequently our head office.  You may wonder how and what we did during that first year.  Well most of our time was spent on feasibility studies, testing formulaes and moments where tears were overwhelming and challenges part of the day.  We were saddened not to have our friends nearby but knew that we saddled up this pony and had to drive it to the finish line. Our breakthrough came in the form of our first, perfectly formed,  “Shiitake” mushroom. With 300 Shiitake blocks in our grow house we are well on our way to become relevant in the South African Gourmet mushroom world.

 

Product development became our focus with recipe testing, tasting and ultimately choosing the best options for our unique and tasty product range.

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Let’s move onto the branding of our unique package and the many lessons learnt of how “not to do it”. A few reiterations later we produced packaging with an earthy look and feel.  Our brand received numerous  compliments and we were kind of proud and thought we have it right but we were wrong.  It appeared that our mushrooms looked like grapes to some who viewed the examples and back to square one we went.  Today we stand proud in our design and we say, thank you to those of you who persevered with your honest comments.